Grab your seat in my live experiences!
Webinars | Workshops | Intensives
4-Minute Read | 9-Minute Podcast Episode
It’s hard for coaches to be seen, heard, or work in an industry as oversaturated as ours. It’s like high school all over again; you’re one of many and no one is checking for you! How to stand out, shine, and slay in this coaching game?
Y’all know The Ratchet Sage™ is finna break it all down for you. Listen, I want you to get real clear on what it will take for you to matter in this oversaturated industry. Because it is very possible for you to stand out, shine, and slay - you need only know how to do it.
Shining as a coach is really all about showcasing true value with the unique coaching solution you offer. If the solution you offer is not unique - you can forget about shining! It doesn’t matter what type of coach you are, if you are selling what everyone else is selling - why would anyone come to you for your coaching? You want to offer a Unique, Rare Solution™ that your coaching clients cannot get anywhere else. Let's talk about how to do that…
The first step is to get clear on what you are uniquely capable of helping others with through your coaching. This is not as easy as it sounds and requires a level of self-introspection and calling a thing a thing that most people are not comfortable with.
The idea is to know exactly who you are so you can get clear in the guidebook that you offer to your coaching clients. Every coach worth their salt has been through some ish and can now coach others out of it because they themselves got out of it.
When you get clear on what your biggest, yet healed shame is and turn it into an Authentic Coaching Solution™- you will have found your coaching specialty.
The second step is to learn how to hold space for your truth in your writing and speaking. The idea here is you want to communicate the right things at the right time.
You want to tell qualified leads the things that make it clear that you know how to help them; that you got that juice: an Authentic Coaching Solution™. You also want to tell qualified leads what they can expect if they do not work with you to get your solution.
You want to be unapologetic about both sides of this conversation because you will be initiating and finishing it on a regular basis. This is not the time to let your voice slip or waver; this is the time to stand ten toes down in the solution you offer.
The third step is to learn how to demonstrate the power of your Authentic Coaching Solution™ to develop people. Doing so turns qualified leads into clients, and also turns clients into brand ambassadors.
This works because qualified leads can see why they would want to become clients and your clients can see why they want to bring in more clients to your coaching world. In both ways, your folks become believers in the power of your Authentic Coaching Solution™ and they know this power can transform!
This is all about using your content and copy to communicate that you know exactly how to transform your clients’ lives from having the problem you solve to no longer struggling with it.
The fourth step is to learn how to showcase the impact of your Authentic Coaching Solution™. Folks will not just believe you because you talk about it and be about it; they want to see how you’ve helped others like them.
This is all about using your content and copy to communicate what happens to real folks when they work with you! And yes, new coaches can do this too - let’s talk if you’re scratching your head trying to figure out how this is true.
Bottom line: when you showcase what your Authentic Coaching Solution™ has done for others like them, you will shine in their eyes.
If this was too long and you got lost, peep the next section or listen to the podcast for the TLDR.
Follow these steps and you’ll be shining in no time! If you are not sure how to go about this - I know you are going through it right now and I don’t want that for you. You deserve to have Actionable Safe Spaces™ no matter how much you shine in this oversaturated industry. It would be a huge disrespect to your gifts, talents, and abilities if no one saw your coaching power.
Our industry is a whole fucking mess today AND you can be a part of that mess or work alongside me to disrupt it! Trust; you’ve got what it takes from your lived experience to stand with me and shine in this oversaturated industry!
All you need is clarity….and I am here.
Must be Logged In to leave comments.
You can be a coach that buys other people's content and uses it to show up as a "coach" - it's called done-for-you content for a reason!
Yet, using content on others that you have not used to help yourself - especially through a major breakthrough - doesn't make sense; and I know you know that.
And even though it doesn't make sense, so many coaches do this - new and established! They buy the content. They charge people hundreds for a session. Some people bite and never come back.
Wanna know why?
They've seen that worksheet, exercise, reflection, etc. before - in another color, with another logo, from another coach. And they are pissed that you charged them all that money to go over what they could have bought themselves or have already gotten from countless other coaches they trusted!
Not to mention...
How good does that feel? Wearing someone else's clothes? Putting on someone else's jewelry? Trying to speak in another's voice about what they came up with, in their head?
Wouldn't it be easier to use what is in your head?
My Unlock Your Expert™ for Coaches signature series of training programs is designed to help you do just that - no matter what level of this coaching game you are on.